Rocketpot is a secure online crypto casino offering an extensive collection of games from top providers.
In my role as Art Director and UX/UI designer, I led a comprehensive platform redesign, establishing a distinct visual style and developing a character to enhance brand identity. My responsibilities included restructuring key pages, optimizing user journeys, and crafting an engaging interface. Through strategic design choices and a focus on user needs, I aimed to deliver a seamless and captivating experience for crypto gaming enthusiasts.
MAIN PAGE HIGHLIGHTS
Streamlined and Fast-Loading Homepage Redesign
The homepage structure was meticulously reworked for faster load times and an enhanced user journey. The first screen encourages user registration through engaging campaigns, while a sidebar allows seamless navigation across game categories. Fresh, streamlined thumbnail designs ensure ease of implementation, and a custom pop-up for registration/login offers a smooth toggle switch for quick access. Every detail of the page is crafted to provide an efficient and visually engaging experience
LOYALTY PROGRAM PAGE HIGHLIGHTS
Loyalty Program with Reward Tiers
The loyalty program on Rocketpot rewards players with Moon Rocks, offering cashback and cash bonuses. The higher the level, the greater the rewards. I designed a dedicated page to clearly present these levels and guide users on how the program works, ensuring an intuitive and motivating experience for players. Additionally, I created a pop-up that displays the player’s progress, showing all available levels, with the current level highlighted. The pop-up also includes the bonuses associated with each level and a progress bar indicating how many Moon Rocks are needed to reach the next level.
ACCOUNT DASHBOARD HIGHLIGHTS
Centralized and User-Friendly Account Dashboard
Originally, account-related features were scattered across the site, making navigation challenging for users. I consolidated all account functions into a streamlined user dashboard, giving players convenient access to key actions like checking their loyalty level, updating passwords, setting up two-factor authentication, depositing and withdrawing funds, and viewing transaction history. This centralized design enhances usability, making account management intuitive and accessible.
