Bravo is an electronics store partnering with multiple warehouses to give customers delivery and price options based on availability.
As the brand and UX/UI designer, I developed the logo, visual branding, and complete e-commerce design from the ground up. My process included a detailed analysis of competitors, creation of a structured sitemap, and wireframing, all leading to a final design tailored to user needs and expectations. This thoughtful approach resulted in a seamless shopping experience, allowing users to compare products, check delivery options, and select the best fit with ease and confidence.
BRAND IDENTITY HIGHLIGHTS
Distinctive Branding for a Modern E-commerce Platform
For Bravo, I designed a logo and visual identity that perfectly encapsulate its unique character and mission. The logo features a star created from a cursor silhouette with radiating lines, symbolizing interactivity and the brand’s aim to stand out as a leader. The star aligns with the name "Bravo," evoking associations with excellence, recognition, and a sense of achievement.
The brand’s vibrant yellow emphasizes affordability and excitement, reminiscent of sales and great deals, while a light, contemporary color palette brings freshness and clarity to the user experience. This cohesive branding ensures Bravo is both memorable and reflective of its forward-thinking approach in the e-commerce space.
SITE MAP
Streamlined Site Map for Intuitive User Flows
The Bravo site map was carefully designed to support seamless navigation and optimize the user journey. Starting with detailed research into competitor platforms, I identified key organizational patterns and user pain points to inform the structure. The final site map prioritizes clarity and efficiency, reflecting Bravo’s unique multi-warehouse model by enabling users to easily compare product options based on delivery time and price. This thoughtful approach ensures a smooth shopping experience while accommodating the platform’s distinct features.
website highlights
Functional and Intuitive Design Built Mobile-First
The design process for Bravo began with detailed wireframing to ensure the site’s structure was both functional and user-friendly. Every decision focused on creating an intuitive experience, enabling users to navigate effortlessly and complete their purchases with ease. Recognizing the dominance of mobile traffic in e-commerce, the design followed a mobile-first approach, ensuring the interface performs seamlessly on smaller screens. This strategy prioritizes accessibility and usability, resulting in a modern, responsive platform that caters to the needs of today’s shoppers.
